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Embracing Americana: A Timeless Guide to Women's Style

This All-American look isn't about trends, but enduring style that celebrates our history.
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Home: 72 Articles
2024 Valentine's Day Outfit Guide
Curate the perfect Valentine’s Day outfit with these 10 looks from our expert stylists.
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Casual Resort Wear: Dos, Don’ts, & Styling Tips
What’s resort casual wear? Get answers to FAQs about this trending style, plus sage styling tips.
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Behind the Design: The Original Chico's Store
As a result of the damage from Hurricane Ian our Sanibel store underwent a complete renovation allowing for the opportunity to update this location.
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Top Picks: Women’s Wrinkle Free Travel Clothes 2024
Get our top picks for wrinkle free travel clothes, plus answers to FAQs.
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7 Denim Trends to Watch: Find the Right Trending Jeans
Refresh your wardrobe with these seven denim trends for 2024!
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Discover 8 New Year's Eve Outfitting Ideas
Discover 8 show-stopping New Year's Eve looks for every celebration. From block parties to elegant dinners, dress to impress with these outfit ideas.
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68 Meaningful Christmas Card Messages

From traditional Christmas wishes to short greetings, find the perfect words to express joy & love this holiday season with these meaningful messages.

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Create a Winter Travel Capsule Wardrobe by Destination
With a checklist for 6 destinations, preparing for winter travel will be a breeze. Use our capsule wardrobe guide to plan ahead and alleviate stress.
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